Ahead of the Arabian Travel Market (ATM) taking place in Dubai next month, Hotelbeds has revealed that the prestigious city has consistently been within its top three destinations globally by room nights sold throughout the COVID-19 pandemic.
In addition, Hotelbeds, despite the crisis, has largely recovered to 2019 volumes across the wider UAE as a destination in the year to date. Both early bird bookings and last-minute reservations characterise the majority of the room nights sold.
Regional Sourcing Director, Ali Taheri, commented: “While the whole of the travel industry has been severely impacted by the COVID-19 crisis, it is fantastic news that we can name Dubai as one of our leading destinations during this time, highlighting its enduring magnetism for travellers.
“As a region, and as a team, we have been able to maintain high levels of resilience during these unprecedented times and this is due to a number of factors. Firstly, having exposure to a diversified domestic and international client base protected us against the risk of lost volumes in closed corridors and secondly, we benefitted from uninterrupted cash flow while many players were facing systemic cash restrictions. And last but not least, the destructive nature of the pandemic brought out the streetfighter spirit in the team!
“We’re now looking forward to a strong recovery, not just in our region but across the sector globally, for our wonderful industry.”
Members of the Hotelbeds team who have been vaccinated are looking forward to attending the ATM show to have the opportunity to reconnect in person with partners and customers.