Hotelbeds enters exciting new partnership with PROMTUR Panama!

Hotelbeds enters exciting new partnership with PROMTUR Panama!
02/15/2021
by Hotelbeds

We’re delighted to announce a brand new, year long partnership with PROMTUR Panama aimed at raising awareness of the beauty and diversity of the destination to travellers from the US, Canada, Europe, China and LATAM.

The exciting co-op campaign is designed to put Panama high on people’s wish lists for when safe travel resumes and will target Hotelbeds’ high value, hard to access portfolio of 60,000 travel trade buyers – including retail travel agencies, tour operators, airlines and points redemption programmes.

Hotelbeds already has a strong presence in Panama, producing over 100,000 incoming pax into the destination from 80 different source markets, and partnering with more than 130 hotels and activities. We strongly believes that Panama has enormous potential to grow and become one of the top producing destinations within our LATAM portfolio.

The promotion will be focused through Hotelbeds main distribution channels of Bedsonline (our brand targeting retail travel agencies) and Hotelbeds, for wholesale distribution. The campaign will aim to place Panama on the radar of more than 60,000 travel trade buyers.

To take a closer look at the campaign, please click on the links below:

  • For the USA campaign, click here
  • For the LATAM campaign, click here
  • For the global campaign, click here

Gareth Matthews, Global Marketing & Communications Director at Hotelbeds, commented: “We are really pleased to enter into this partnership with PROMTUR Panama. With the demand we continue to see for Latin American destinations, we believe Panama delivers all the qualities that international leisure travellers are looking for – a modern international city, amazing beaches, unique cuisine and culture and of course eco-tourism offerings that are truly breath-taking! We are excited to grow our partnership with Panama for many years to come.”

Woodrow Oldford, Chief Marketing Officer of PROMTUR Panama (Panama's Destination Marketing Organization) said; “Panama is pleased to begin a long-term partnership with Hotelbeds. The launch of our alliance with Hotelbeds is a strategic move for us in kick-starting tourism in Panama. We see the value of partnering with industry leaders to reach and educate others in the travel industry. There is a pent-up demand for travel, and we believe Hotelbeds will be a key part of tapping into the demand and ensuring our future success.”