Global hotel chains IHG Hotels & Resorts and Accor are the latest industry players to join our Green Hotels Programme, set up in October 2020, and designed to identify, highlight and promote sustainable accommodation within our portfolio.
Their properties join thousands of hotels who are now certified in our portfolio as sustainable and promoted as such to our 60,000 travel trade clients via the ‘green filter’ that also includes details of certifications and offer tags.
The Green Hotels Programme is a turn-key solution to bring Hotelbeds and its partners to the green economy and accelerate the transition of the travel industry towards sustainability – a topic whose importance has increased dramatically in light of the COVID pandemic.
This latest announcement comes just a few weeks after we became one of the first travel companies to join Amazon and The Climate Pledge Commitment to become net zero carbon by 2040 as well as actively participating in the World Travel & Trade Council’s Sustainability Workforce.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds commented: “It’s great news that we can officially welcome IHG and Accor to our Green Hotels Programme. They are obviously huge players in the industry and their involvement demonstrates the importance now being placed on sustainable tourism in line with the changing preferences of travellers."
“Giving our travel trade clients the ability to easily filter searches for green hotels is becoming increasingly important both for them, but also for hoteliers and chains such as IHG and Accor. As leaders in our field, we have a responsibility to make sure the services we offer are bang up to date with the booking trends we see.”