Hotelbeds launches new upgrade to market intelligence platform, The Compass

Hotelbeds launches new upgrade to market intelligence platform, The Compass

Jul.1, 2021

by Hotelbeds

Fantastic news for our clients! Hotelbeds has launched an upgraded version of The Compass, its award-winning market intelligence platform.

Since its launch last year, this tool has become the must-have tool! With over 80,000 visits from clients so far, its powerful marketing features allow travel consultants to easily select the best deals in trending destinations and automatically create personalised, branded marketing materials to target their clients via email or WhatsApp.

The Compass harnesses real-time data – now personalised for each client as part of this latest upgrade – to provide travel agents with the latest trends and up-to-date insights to help them promote the right destinations at the right time to their customers. Using its powerful search engine, travel advisors can identify market-specific booking patterns and use the filters to set their preferences when they select a destination based on their own data. Once the selection is made, agents can create their own personalised and branded marketing materials directly from the tool and easily share it with their customers.

This latest upgrade comes with a refreshed design and new functionality including:

  • Automatic translation with information related to each destination is now displayed in the client's default language.
  • More data including information on hotels and destinations not currently booked.
  • The inclusion of destination and hotels proof points meaning that from now on, travel agents will be able to see - in real time - data related to the destination and hotels based on what they buy and how much they buy so that the information is fully tailored to each and every client.