Hotelbeds signs strategic agreement with Banyan Tree Group

We’ve just penned a new strategic agreement with Banyan Tree Group, one of the world’s leading independent, multi-branded hospitality groups which secures exclusive offers and privileges at Banyan Tree Group’s 48 hotels across 22 countries.

Banyan Tree Group operates five award-winning brands: Banyan Tree – an all-villa concept with understated luxury; Angsana – amazing destination playgrounds for families and meeting groups; Cassia – designed with the independent travellers in mind, a niche between hotel and apartments; Dhawa – contemporary casual and design-savvy hotels; and Laguna – featuring the Group’s three integrated destination resorts for dream holiday getaways in Thailand (Phuket), Indonesia (Bintan) and Vietnam (Lang Co).

With the strategic partnership, and in anticipation of the resumption of safe travel, Banyan Tree Group will benefit from expanding its customer reach, while giving Hotelbeds’ customers access to exclusive rates designed to inspire travel and help fuel the tourism industry's recovery.

Jorge Cortés, Global Sourcing Director at Hotelbeds said: “Banyan Tree Group is one of our key partners with amazing properties in top destinations worldwide. Thanks to an exceptional business relationship, we are looking to increase our business with them and in turn, provide our global travel trade buyers the opportunity to book and experience its amazing hotels once safe travel resumes.”

Bobby Ong, Vice President, Head of Growth from Banyan Tree Group said: “Hotelbeds is well-established in the hospitality industry for its extensive network. This strategic partnership highlights the collaboration of two forward-looking industry brands. With wellbeing and sustainability at our core, our Group’s multi-brand portfolio will cater to discerning customers with different need-states for travel post-Covid. With this partnership, we are pleased to strengthen our global reach to travel trade buyers and welcome more international travellers to our awe-inspiring destinations around the world.”