New partnership with Vervotech set to enhance sales opportunities

New partnership with Vervotech set to enhance sales opportunities

Apr.2, 2021

by Hotelbeds

Hotelbeds has extended its partnership with Vervotech, the leader in hotel and room mapping globally, in a deal which enables our 60,000 clients globally to receive unified, de-duplicated content through the UNICA Hotel Mapping platform at a discounted rate.

Clients accessing the platform will benefit from a content accuracy rate of 99.99%, greatly enhancing their sales opportunities.

The UNICA Hotel Mapping platform provides unified content that will enhance the user experience for Hotelbeds’ clients by using a standardised approach to the distribution of descriptive and illustrative content such as star ratings, amenities, geocodes, naming/branding, descriptions, images, local attractions, and other static content, improving the accuracy and depth of content, to drive sales and reduce misunderstandings.

Thanks to this agreement, Hotelbeds’ clients will benefit from:

  • Real-time content updates and content insights.
  • Improved conversion and de-duplication of inventory.
  • 99.99% mapping accuracy and 98% mapping coverage with reduced processing time.
  • Opinionated content that delivers a more streamlined user experience.

León Herce, Global Sales Director at Hotelbeds, commented, “Duplicated inventory is one of the most common issues all travel suppliers face. We are committed to always providing the best services and tools to our customers and this partnership with Vervotech is an example of that, enabling our customers to benefit from the UNICA Hotel Mapping platform and the opportunity to access unified content with a very impressive accuracy rate. This is great news for our customers, in preparation for when booking volumes begin returning post-covid.”

Sanjay Ghare, Co-Founder & CEO at Vervotech, said: “We started our journey with the goal to organize the world’s accommodation data while helping travel businesses succeed and move forward. Working with an industry pioneer like Hotelbeds assists us to deliver that. We are looking forward to working with the Hotelbeds team to together grow incrementally and helping others to do the same”.