We are proud to announce that we are partnering with Geneva Tourism Board to educate travel trade partners and drive incremental tourism arrivals to the city!
Already we are busy working with Geneva Tourism Board on recovery efforts through till the end of October.
What does this mean for you as a travel buyer? We are leveraging our contracting team in Geneva to gain access for you and your customers to special promotional rates and exclusive deals on hotels and activities in Geneva. Additionally we´ll be launching a dedicated Geneva landing page so that you can easily access the best deals and we´ll also host a dedicated webinar promoting the destination. Watch this space!
Speaking about the partnership, Jonathan Robin, Director Markets & Leisure - Geneva Tourism & Conventions Foundation said: “With the COVID-19 pandemic we immediately saw the need to adjust our marketing and sales strategy. That´s why we launched our Recovery campaign and we recognized that we needed a B2B partner like Hotelbeds to drive travel trade bookings to the destination once travel was permitted again. We are confident that Hotelbeds, being a key player in the market, can help our city of Geneva to reclaim some of the lost opportunities for the summer season by providing us with high-value guests with above average total spend.”
Meanwhile Gareth Matthews, Marketing and Communications Director at Hotelbeds added: “We are delighted to partner with Geneva Tourism Board. We have developed a comprehensive recovery campaign for Geneva Tourism Board focusing on the most relevant source markets in Europe for the upcoming months. We look forward to driving high-value, incremental bookings to the city that will boost not only room nights but revenue performance too.”
Benefiting from the company’s technology, booking platform, and relationships with hoteliers and B2B travel buyers globally, Hotelbeds has to date already worked with over 50 tourism boards from around the world.
Ask your usual Hotelbeds contact today for more information on other destinations around the world that we´re working with for similar campaigns.